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The Noni Story

History

The noni plant, or Morinda citrifolia, has been known to man for approximately 2,000 to 3,000 years and is believed to have originated in Southeast Asia or India.

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This native plant was first used on the subcontinent by Indian medicine men looking for native plants to treat disease and improve overall health. These first practitioners developed a medical system known as Ayurveda (from the Sanskrit words ayur or life, and veda or science) using plants, diet and natural remedies to improve health. This highly advanced form of natural medicine is still in practice today.

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In the ancient medical practice of Ayurveda, noni is a sacred plant. These medicine men proclaimed that noni was a balancing agent, which helped to stabilize the body and give it perfect health. As people from ancient nations began to explore new lands, they took noni with them to help establish their unfamiliar islands.

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The noni plant is used worldwide. During times of famine, the Polynesians prized it as a vital source of nutrition. In the South Pacific regions of Samoa and Tonga, this plant is known as Nonu; in Malaysia it is Mengkudu; in Tahiti as Raratonga; and in Hawaii and the Marquesas Islands as Noni. The fruit of the Morinda citrifolia has been used to promote health around the world for thousands of years.